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Stay Wild

There is a wild side to every innocent face.

Simitri’s collection of sparkling accessories is inspired by the undercurrents of the jungle world - where things are beautiful and bold, gentle yet vivacious, sparkly and also strong. Come unleash your feline or floral side, prancing through the night like a vixen or glowing through the sunlight like a goddess.

Simitri Designs has harnessed the enigma of the animal world to create a collection of evening clutches, brunch briefcases, handbags and jewelry. Prints and motifs are inspired by the exploding colors of nature’s own palette. Embellishments and embroideries follow the patterns of floral vines into an oasis of petals. And glittering images of fireflies and beetles bask in their glorious communal harmony, showing that by dawn or dusk, the world could not be more beautiful than this jungle.

Be a #SimitriGirl. 

 Our Craft

Do not whimper, no animals were harmed in the making of these bags, they simply serve as an inspiration to the jungle world. Our structured box bags with hand embroideries and sequins are a testament to our craft, which we re-lay on crystal clutches and kitschy brunch briefcases.

Much like the rule of the wild, we respect the cycle of life and embrace an organic, slow fashion movement.  All our products are handcrafted in India. We empower and support the livelihood of crafts women and men that specialize in zardozi work, kutch embroidery, kalamkari and many other crafts of their land.

Our People

Gayatri Chopra brought her vision to life in 2009, after studying accessory design in India and in Milan. Gayatri showcased her first collection of handbags for leading fashion houses of Namrata Joshipura a/w 2009. She also designed a spring summer men’s collection for Varun Bahl. These early successes allowed her to establish an eponymous brand recognized throughout India for filling the gap between traditional Indian and distinctly contemporary design, which expanded in 2015 to the United States, where she collaborated with Simran Kaur, a handbag enthusiast who transitioned from 8 years of corporate into the heart of the accessory business.

Simitri is currently shining in 17 stores across the United States and had their first showing at the New York Fashion Week FW17.

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