Simitri Designs was born out of Simran’s love and passion for handbags and Gayatri’s fun, colorful and quirky creative designs. Together they’ve created a brand that is young and hip, fun and colorful, luxurious yet affordable. Each handbag is beautifully designed to work effortlessly with the modern women's wardrobe. Simitri Designs uses only the best quality fabrics and textures, giving each bag an extra special feel.
We use traditional Indian techniques to create each bag - Silk Ikat from South India, Kutch embroidery from the West, and Warli hand painting from Central India, among others. We use various materials like bead embroidery, leather, faux leather, metals, beads, sequin, lace and many more to create designs that reflect the Indian American cultural fusion of Simitri's founders - modern yet steeped in rich traditions.